RismadarVoice Reporters
January 16, 2026
The Confederation of African Football (CAF) has unveiled eAFCON, a digital version of the TotalEnergies Africa Cup of Nations, marking the organization’s first foray into the eSports sector.
According to a statement released on Friday, CAF described the initiative as a key pillar of its commercial strategy.
“For the first time in CAF history, the TotalEnergies CAF Africa Cup of Nations has entered the eGaming space through a partnership with Konami, via its game eFootball,” the body said.
CAF explained that eAFCON is being developed to diversify revenue streams and engage new audiences, particularly younger fans across Africa and globally.
The Organization described the project as “a significant step for the African eSports ecosystem.”
The digital assets generated through eAFCON will form part of CAF’s commercial inventory for the next TotalEnergies CAF AFCON cycle, further strengthening its revenue base and commercial appeal.
CAF also highlighted the commercial success of the recent Morocco 2025 tournament, which recorded a more than 90 per cent increase in revenues.
The growth was attributed to expanded sponsorships, wider media rights distribution, and entry into new markets including China, Japan, Turkey, and the European Union.
“The TotalEnergies CAF Africa Cup of Nations Morocco 2025 is now undoubtedly the most successful commercial story in the history of African football,” CAF said, noting that revenue growth reflects both the retention of long-term partners such as TotalEnergies, Orange, Lonaci, 1xBet, Visa, Tecno, and Puma, as well as the attraction of new global brands.
By combining traditional football tournaments with digital gaming, CAF aims to reach fans beyond stadiums and television screens, while positioning African football as a global sporting and commercial property.
