By Micah Jonah
23 January 2026
Brooklyn Beckham, eldest son of football legend David Beckham and fashion icon Victoria Beckham, has publicly criticized his parents over control of his name, highlighting the complexities of celebrity trademarks.
In an Instagram post this week, Brooklyn said his parents prioritized the “Brand Beckham” over individual autonomy, claiming he was pressured to sign away rights to his name before his 2022 marriage to Nicola Peltz. “Brand Beckham comes first,” he wrote, signaling his reluctance to reconcile over the issue.
UK Intellectual Property records show that all four Beckham children’s names are trademarked, with Victoria listed as owner in her parental capacity. Brooklyn’s name, trademarked in 2016 at age 17, covers beauty, clothing, toys, entertainment, and other commercial categories, with registration set to expire this December.
Trademark experts say Brooklyn has options once his registration nears renewal. He could challenge the extension, especially if the name has not been actively used, or register it independently for commercial purposes. However, conflicts may arise due to the prominence of the “Beckham” brand in core categories like fashion and fragrance.
Brooklyn has already taken steps to assert his independence, adopting the surname “Peltz” in business dealings, including marketing his Cloud23 hot sauce under the initials “BPB.”
Experts note that registering celebrity children’s names is rare but not unprecedented, reflecting the growing commercial and legal value attached to personal branding in the era of endorsements and social media. Any final resolution may involve negotiation that limits Brooklyn’s use of his name in established “Brand Beckham” areas.
The Beckham family, whose multi-million-pound empire spans sports, fashion, and beauty, has been recognized for its careful management of intellectual property. Brooklyn’s move underscores the challenges heirs face in balancing personal identity with inherited brand interests.
